Growth strategist Farina Schurzfeld is current Co-founder of Selfapy, an online therapy platform for mental health disorders. Previously, she was part of Groupon Australia’s founding team, general manager of Airtasker (Sydney and New York) and co-founder of lthe argest co-working space in Sydney TSL (hosting more than 400 startups). Subsequently, she was Head of Business at two companies of Hitfox Group. Coaching founders, she is also mentor for the Grace female founder program. She holds a Master of Arts in International Business and has recently been awarded as top 30 under 30 from Forbes magazine.
- A patient-centric approach in healthcare truly puts the patient first while coping with a disease, being on a therapy or even whilst trying to prevent illness. Having this in mind, the most important goal of digital technology in the healthcare system should be to eventually support the patient on his journey. In this session we will present how digital information platforms can empower patients to meet other stakeholders, such as physicians, “at eye-level” and how patients and their generated data through e.g. wearables, patches etc. can play a vital role in addressing today’s unmet medical needs.