Prof. Dr. Key Pousttchi is a nationally and internationally recognized expert for digitalization and mobile business strategies. He has been involved in numerous industry and public projects including being the Head of the National Roundtable M-Payment of the German banks and mobile operators. Key has received several awards for research excellence. His research work focuses on the impact of mobile and digital media on people's everyday lives as well as on the strategic economic impact on real-world industries and economies as a whole.
